• The most affordable option
• You can change your website whenever you have time
• No dealing with a third party
• Minimized security risks

• Depending on the builder’s skills and experience, it can be the most time consuming option
• If the website you build isn’t appealing to customers, then it’s almost useless to you.
• Easier-to-use web builders have less features than other platforms, limiting your creativity
• Harder-to-use web builders are harder to master
• Harder-to-use web builders may involve dealing with site hosting, page speed, SSL, etc.
• Results vary depending on the platform
• Results vary based on the builder’s skills, knowledge, experience, time availability, etc.
• This can be frustrating and time-consuming at times for certain individuals

Ideally, the website builder (whether it be the business owner or someone hired in the company) should have plenty of time to properly build and maintain the site, and should at least have the following traits and skills.

• Patience: Web Design can be aggravating, sometimes by glitches or just by choosing colors
• Perseverence: If it doesn’t look right, don’t stop till it does (just don’t get carried away)
• Photo Editing: While stock images can tell a point, images of your own add to your credibility.
• Organization: Confused customers are unlikely to be paying customers.
• Copy Writing: A beautiful website won’t do you any good if it can’t sell
• Design: Good copy writing won’t do you any good if it isn’t presented right

If you believe this is a good option for you, great!!! You can do this. Here’s some tips to help you succeed!

• There’s a lot of great building platforms out there, but not all may be right for you. Find a few that interest you, then look up YouTube tutorials to see how they work, and what’s compatible with you.
• WordPress with the right theme is powerful and offers the best results, but involves things like SSL, Accessibility, Hosting, Page speed, etc. For beginning web designers, I recommend using platforms that take care of all this for you.
• Before you begin building, write down everything about your site and what you want your website to do and say. For example, make a list of selling points, slogans, customer reviews, things that set you apart, special technology or skills used in your business, etc. The more the better, then you can trim down later.
• Web design is very similar to writing a persuasive essay. After all, the goal of a website is usually to persuade and then encourage a specific action. Your home page is your introductory paragraph. All other pages should support the main idea of your site (i.e. choose my Taco restaurant), while addressing any counter-arguments. Everything should then point to 1-2 specific “next steps” your site-visitors can take.
• Ask for other people’s opinions, especially when you’re new. Constructive criticism can turn a good website into a great one.
• Don’t bother with blogging (unless you’re making a blog site). It’s benefits can be argued. Personally, I believe your time can be used in more productive ways.
• Don’t trust AI. While it’s powerful, I find there’s usually a kink or two that requires human supervision at the least.
• For ease-of-use web builders, I fondly remember Web Flow for more advanced building, and Weebly for something more easy to use.
• If you’d like some free advice, just ask via the contact page.

If you aren’t convinced that builidng a website yourself is your best option, here’s a few reasons to consider Wolf Advertising.

• A website that over-delivers
• Years of experience poured into your website
• No unnecessary upsells
• Locally managed near Boise Idaho
• Adaptive pricing
• No guess-work, frustration, etc.
• Save time, both now and in the future
• No upfront fee for most businesses.